Feline Nutritionist (Cert.FN, in progress) · Hyderabad

Two cats changed my life.
Now I'm building India's
cat-care universe
around them.

I'm Anvy — a brand strategist by day, feline nutrition educator and community builder always. Everything here started with two special-needs cats and a refusal to accept bad information about how to care for them.

Explore the brands Meet the bookends
The Bookends

Every brand here is held up by two very good cats.

They're not mascots. They're the reason. Managing their health is what turned a cat parent into a trained feline nutrition educator.

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Bookend Nº 1 · Quality Inspector

Toothless

Living with chronic kidney disease — and thriving. Toothless's CKD diagnosis is the reason renal nutrition became a personal obsession, not a textbook chapter. Every diet decision, every hydration strategy on @catsinthiseconomy was tested here first.

CKD warrior Renal diet pro Resident critic
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Bookend Nº 2 · Head of Atmosphere

Duchess

Visually impaired, and navigates the world entirely on her own terms. Duchess is living proof that a blind cat's life can be rich, confident and full — and she's the future quality benchmark for every room in the boarding space someday.

Blind & brilliant Whisker navigation Royal energy
Two brands, one origin

Education builds trust. Stories build community. Together they build something bigger.

@catsinthiseconomy

Cats in This Economy

"To educate Indian cat parents through honest, science-backed information — busting myths and misinformation around cat care, and making raising a healthy, happy cat easy and accessible."

First-person feline nutrition education, grounded in formal training (CASI Cert.FN) and lived experience with special-needs cats. Expanding to YouTube — leading with Toothless's story.

@catizensofindia

Catizens of India

"Behind every cat story is a human worth celebrating — building India's first library of meows, documenting the quiet cultural moment where cats became family, and the humans who made that happen."

India's first library of cat parent stories, Humans-of-Bombay style. Community first, identity second, club third. The first story is already on the shelf.

The Library of Meows

India's first library of cat parent stories.

Each spine on this shelf is a real story from a real cat parent. Tap a spine to pull it off the shelf. The library grows one submission at a time.

Live from Instagram

The latest from both worlds.

These grids are wired for the Instagram Graph API — once connected, they refresh automatically with the most recent posts from each account.

@catsinthiseconomy

Nutrition · Education
Why "grain-free" isn't the flex you think it is
Reading a cat food label in 60 seconds
Toothless's renal diet: what actually changed
Hydration myths Indian cat parents believe

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@catizensofindia

Stories · Community
She took a U-turn. So did Yookie's whole life.
Submit your cat's story — open call
The clinic cat who chose her humans
Two years off kibble: Yookie's detox

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Someday, Kondapur

A boarding space built like I'd want for my own two.

The long-term dream: a premium cat boarding experience in Hyderabad designed for IT professionals who travel — run by someone with formal nutrition training, CKD management experience, and a blind cat's seal of approval on every room layout.

Coming
when it's ready.
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